In this episode, we uncover the most overlooked Google Business Profile tools that quietly influence local rankings — and how to use them to increase visibility in Google Search, Maps, and AI-driven results.

Local marketing strategist Alison Evans of Pinpoint Local breaks down the underused GBP features that many businesses either ignore or misunderstand, yet play a critical role in how Google evaluates trust, relevance, and authority at the local level. From profile completeness and service configuration to photos, videos, attributes, updates, and engagement signals, Alison explains how these tools work behind the scenes — and why they matter more now in an AI-powered search environment.

You’ll learn where businesses are unintentionally weakening their rankings, how Google interprets GBP data as entity signals, and how to optimise these features to align with how AI systems surface and recommend local businesses. Alison also shares practical, step-by-step guidance to help you strengthen your profile without relying on ads or constant content creation.

Whether you’re managing a single location or multiple Google Business Profiles, this episode will help you identify missed opportunities, clean up critical ranking leaks, and position your business for stronger local visibility in 2026 and beyond.

I hope you find it insightful, and I’m always interested in hearing your thoughts.