About Pinpoint Local
Local SEO & Google Business Profile Specialists in Melbourne
Our Mission: Helping Local Businesses
Get Found & Chosen
Pinpoint Local was built on a simple belief: every local business deserves to be visible, trusted, and chosen in their own community — without needing an enterprise-sized marketing budget or navigating Google alone.
We help small and medium businesses show up where customers search most: Google Search, Google Maps, and AI-driven search results. Our approach is transparent, practical, and focused on real local visibility.
Meet Alison — Founder of Pinpoint Local
Hi, I’m Alison, the founder of Pinpoint Local.
After years in the digital space, I watched brilliant service-based businesses lose customers simply because Google wasn’t showing them — often due to incorrect setup, outdated information, or unresolved Google Business Profile issues.
Many owners felt overwhelmed by:
suspended profiles
repeated failed video verification
lost or unclaimed listings
fake reviews
or not understanding why their business wasn’t appearing locally
Pinpoint Local was created to change that.
Today, we’re known not just for Local SEO and website strategy, but for hands-on expertise solving Google Business Profile problems — the difficult, frustrating issues that most small businesses don’t know how to fix.
We’re here to help local business become visible online.
What We Do
We specialise in digital visibility for Melbourne service businesses, including:
✓ Google Business Profile Management
From optimisation to ongoing content and compliance, including full support with suspensions, reinstatements, video verification, profile edits, and review strategy.
✓ Troubleshooting & Expert Advice for All GBP Issues
We resolve suspensions, re-verifications, address changes, duplicate listings, failed uploads, missing reviews, and “no more ways to verify” errors.
✓ Local SEO
Suburb-specific ranking strategies that attract nearby customers.
✓ Affordable Websites for Trades & Local Services
Mobile-first, SEO-ready websites that help your GBP rank stronger.
✓ Practical AI Tools for Small Business
AI chatbots, AI voice receptionists, and automations designed to save time and generate leads.
✓ Education & Support
Through our podcast and resources, we help business owners understand how Google and AI search really work — in simple, practical language.
Why Businesses Trust Pinpoint Local With Their Google Visibility
We understand Google Business Profiles deeply — including
the difficult parts
Many agencies can “update your listing.”
We solve the problems that keep businesses offline, including:
Suspensions
Reinstatement processes
Video verification
Address changes
Review removals
Duplicate profiles
AI consistency checks
NAP conflicts
Google edits you didn’t make
Missing reviews
Hidden business information
If Google throws a curveball, we’ve likely fixed it dozens of times.
We understand local customers
People want businesses nearby.
We make sure your business shows up in the moments that matter.
We make digital simple, human, and manageable
No jargon.
No long-term lock-ins.
Just helpful, clear, step-by-step guidance.
We’re here to help local business become visible online.
Our Vision
Pinpoint Local is becoming a trusted partner for local businesses navigating the future of search — especially now with Google AI Overviews, ChatGPT search tools, and shifting customer behaviour.
We’re here to make sure local businesses don’t get left behind as search evolves.
Ready for Better Visibility?
If you want:
help fixing a difficult Google Business Profile issue
support with video verification
a strategy to improve your local ranking
or guidance to build consistent local visibility
We’re here to help local business become visible online.
Meet the Pinpoint Local Team
A small, specialised team with big heart — dedicated to making local businesses more visible, more trusted, and easier to choose.
Alison — Founder & Local SEO Specialist
Alison leads Pinpoint Local with a clear mission: make digital visibility simple, affordable, and effective for local businesses.
With deep experience in Google Business Profiles, Local SEO, and AI-powered search, she helps small and service-based businesses get found — and chosen — in their local communities.
Strengths: Local SEO strategy, GBP expertise, business growth
Superpower: translating complex Google changes into simple, practical steps any business can benefit from
Jade — Client Success & Content Coordinator
Jade ensures every client project runs smoothly behind the scenes. She manages content schedules, monthly tasks, publishing, reporting prep, and admin flows that keep clients’ digital presence healthy and consistent.
Strengths: organisation, accuracy, content implementation
Superpower: turning complex task lists into clear, completed workflows
Jemimah — Website Local SEO, Content & Visual AI Graphics
Jemimah blends creativity with practical SEO. She supports website optimisation, writes on-page content, and elevates client visuals with photography, AI-enhanced graphics, and branded creative assets.
Strengths: local SEO execution, content creation, design
Superpower: transforming raw assets into polished, SEO-friendly visuals that boost local rankings
Mike — AI & Automations Specialist (AI Chatbots + AI Voice Reception)
Mike builds intelligent automation systems that save clients time and capture more leads. He creates custom-trained AI chatbots, AI voice receptionists, and streamlined workflows that work 24/7 — so businesses never miss an enquiry again.
Strengths: AI systems, automations, technical integration
Superpower: turning complex AI into simple solutions that make business life easier
Dominic — Client Liaison & Local Business AI Support Specialist
Dominic is the warm, friendly point of contact for many of our clients. With hands-on local business experience and strong AI knowledge, he helps clients understand their next steps, navigate updates, and feel supported at every stage.
Strengths: communication, client care, practical AI support
Superpower: explaining technology in a friendly, human way that builds confidence
Together, We Help Local Businesses Win More Local Leads
Our team combines expertise in Local SEO, Google Business Profiles, AI automation, and locally-focused website design — giving small businesses the tools they need to grow sustainably and confidently.
Hear From Our Happy Clients
Connect With Us for Local Insights
We’re here to help local business become visible online.