PINPOINT LOCAL

To Win, Play Within Google’s Rules

Playing Within Google’s Rules

Google have recently altered their image guidelines letting business know that not every photo added to Google Maps and GBP will make the cut.

In an effort to improve quality, Google will exercise the right to remove any photos that they feel don’t fit their standards, particularly blurry or “irrelevant” photos.

Of course if you are a Pinpoint Local client..

You can be confident our Team are constantly monitoring your profile with our alert system.

This is just one of our many alerts working in the background to safeguard your Google Business Profile.

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Frequently Asked Questions

Why is it important to have an optimized GBP?

An optimized GBP improves your chances of appearing in Google’s local map pack, which receives about 80% of local search clicks, thereby increasing your local visibility and customer engagement.

How can reviews impact my Google Business Profile?

Reviews are a major ranking factor. Encouraging satisfied customers to leave positive reviews and responding thoughtfully to feedback can significantly influence your profile’s visibility and appeal to potential customers.  

What factors affect my ranking in Google Maps?

Ranking factors include relevance, proximity, prominence, and user signals. Ensuring your business information aligns with search intent, using location-specific keywords, maintaining an active online presence, and generating positive user engagement are crucial.

What are the key steps to optimizing my Google Business Profile?

Key steps include selecting the right business category, crafting a compelling business description, specifying service areas, uploading high-quality images, detailing products and services, responding to reviews, and regularly posting updates.

How do I claim and verify my Google Business Profile?

To claim your GBP, go to google.com/business, follow the steps to claim or set up your profile, and complete the verification process by providing accurate business details and evidence.  

What is a Google Business Profile (GBP)?

A Google Business Profile (formerly Google My Business) is a free tool that allows businesses to manage their online presence across Google, including Search and Maps.  

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