In this episode, we explore how Local SEO is being reshaped as we head into 2026, with Google accelerating its shift toward AI-driven search, real-world trust signals, and deeper contextual relevance. As traditional Local SEO tactics lose effectiveness, adapting early is critical for maintaining visibility in Google Search and the Map Pack.

Local SEO expert Alison Evans joins us to break down the major changes impacting Google Business Profiles, local rankings, and AI-powered search results. From evolving Map Pack signals to the growing importance of reviews, video, topical authority, and entity trust, we discuss what local businesses need to understand about Google’s changing priorities — and how to respond strategically.

Alison explains how to future-proof your Local SEO approach, highlights the ranking signals that matter most heading into 2026, and calls out common mistakes that quietly erode local visibility. We also dive into practical, actionable steps businesses can take now to strengthen their Google Business Profile and website so they remain competitive as AI continues to shape search results.

Whether you’re a local business owner, marketer, or agency navigating the next phase of Local SEO, this episode delivers clear insights to help you stay visible, relevant, and ahead of the curve.

I hope you find it insightful, and I’m always interested in hearing your thoughts.