The Benefits of Google Posts
You may be thinking, why would I need to use Google platform when I already use Facebook, Twitter, Instagram, etc.?
And you have a point.
These social platforms are still great ways to post updates about your business.
Although similar, Google Posts offer a few advantages that the typical social media platforms do not, including the following:
They’re more searchable
You can literally “Google it.”
When searching for a business, these posts will appear directly on Google Search and Google Maps pages.
Google Posts have been proven to increase map pack rankings, and they offer a way for businesses to display messages to search users.
Top Tip: If you’re repurposing Facebook or blog posts in your GBP Posts, you’re not doing it right!
There are a ton of ways that you can utilize Google’s posting features.
There are currently three Post types you can choose from, which can be found in the ‘promote’ tab:
1. Update Post
2. Offer Post
3. Event Post
Should I bother with Google Business Profile Posts?
Yes!
Google Business Profile Posts offer a great opportunity to attract and convert customers, as well as providing Google with lots of information about your business in terms of ‘entity’
Many business owners are yet to figure out how to effectively use Google Business Profile.
Those businesses who are early adopters of technology usually have a competitive advantage.
Your business will have an advantage if your local competitors are not using this feature.
Google loves authenticity and the GBP posting feature is an opportunity to showcase your business and your content.
Ready to see your business grow?
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Frequently Asked Questions
Why is it important to have an optimized GBP?
How can reviews impact my Google Business Profile?
What factors affect my ranking in Google Maps?
What are the key steps to optimizing my Google Business Profile?
How do I claim and verify my Google Business Profile?
What is a Google Business Profile (GBP)?
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Owner of Pinpoint Local
Alison Evans, owner of Pinpoint Local, has over 10 years’ experience in digital marketing and 25+ years as a business owner in Melbourne’s eastern suburbs. Passionate about supporting local SMEs, Alison understands the daily challenges business owners face and emphasises the importance of making marketing a top priority.