In the highly competitive field of local business, the importance of establishing a strong local customer base cannot be overstated.
One of the most powerful tools at your disposal is a well-optimized Google Business Profile (GBP).
Featuring prominently in Google’s coveted local map pack, which receives an astounding 80% of clicks in a particular search, is a potent strategy.
To achieve this, a carefully crafted and finely tuned GBP is essential. This comprehensive guide will take you through the intricate process of setting up, optimizing, and achieving high-ranking status for your GBP in Maps, using proven strategies and the most crucial ranking factors for business SEO.
Step One: Establishing Your Google Business Profile
Should you already have a Google Business Profile (formerly Google My Business) which has been claimed and set up, feel free to skip this step.
- Claim Your Google Business Profile & Verify:
Begin by either staking your claim on an existing business in Google Maps or by setting up a new profile on the Google My Business page. To do this, navigate to google.com/business and follow the straightforward, step-by-step instructions provided.
- Accurate Precise Details:
Take the time to carefully populate your profile with accurate and detailed information regarding your flooring business.
Key details include your Name, Address, and Phone number (NAP), as well as your operational business hours.
Keep these details consistent across all web platforms as it is an essential aspect of an effective local SEO strategy.
The business name you select plays a critical role in your ranking. Contrary to conventional wisdom, incorporating the right keywords in your name can significantly enhance your chances of featuring in the map pack.
Always ensure to have valid evidence to back up your claim.
Step Two: Optimizing Your Profile
Having successfully claimed and verified your profile, the subsequent phase involves optimization. Dedicated attention to detail in this phase will yield better performance.
- Select the Right Business Category: Selecting a business category that accurately reflects your business will give Google a better understanding of your business operations, allowing it to match your profile with the appropriate search queries.
- Craft a Captivating Description: Your business description should offer a compelling snapshot of what sets your flooring business apart from your competitors. Use relevant keywords in a natural manner to boost your chances of appearing in search results.
- Specify Your Service Areas: Highlight your primary service areas. These should mirror the areas served section on your business website.
- Upload High-Quality Images: Photos play a major role in engaging potential customers. Upload high-resolution images of your completed projects, your team, and your showroom. This provides customers with an insight into the standard of work you offer.
- Detail Your Products and Services: Provide a comprehensive list of all the services and /or you offer.
- Reach Out and Respond to Reviews: Encourage your satisfied customers to leave positive reviews and always respond thoughtfully to all feedback. Reviews are a major ranking factor and can influence potential customers’ decisions.
- Keep Customers Engaged with Posts: Keep your GBP regularly updated with posts about promotions, new products, or company news. This encourages customer engagement and keeps your business at the forefront of their minds.
Step Three: Ranking Factors for Google Maps
With your GBP now set up and optimized, it’s time to focus on increasing your ranking in Maps. Google considers numerous factors when determining ranking:
- Relevance: Ensure that your business information and content are in alignment with the searcher’s intent.
- Proximity: While you can’t alter your business’s physical location, you can increase visibility within your area by employing location-specific keywords in your profile and on your website.
- Prominence: Prominence depends on the amount of information Google can locate about your business from across the web. This includes links, articles, and directories.
- User Signals: The final factor to consider is generating the right user signals.
Creating and meticulously optimizing a Google Business Profile is a strategic move for flooring businesses aiming to enhance local visibility and attract a larger customer base.
However, local SEO is an ongoing process. Staying updated with best practices will ensure your business remains competitive and continues to enjoy high visibility.
If you require assistance in setting up your profiles, feel free to book an appointment with Pinpoint Local to determine if we are a good fit!
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Frequently Asked Questions
Why is it important to have an optimized GBP?
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What factors affect my ranking in Google Maps?
What are the key steps to optimizing my Google Business Profile?
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What is a Google Business Profile (GBP)?
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Owner of Pinpoint Local
Alison Evans, owner of Pinpoint Local, has over 10 years’ experience in digital marketing and 25+ years as a business owner in Melbourne’s eastern suburbs. Passionate about supporting local SMEs, Alison understands the daily challenges business owners face and emphasises the importance of making marketing a top priority.