How to Get Your Service Business to Rank
on Google?
If you have a service-area business (in which you travel to your customers) rather than a bricks-and-mortar location, there are specific SEO tactics you can use to help your website rank on Google.
These SEO suggestions will also help if your business is a physical location, and are great tips for local business in general.
On your website create “Service + Area” pages.
These pages are about one specific service + location.
An example for a local plumber: create a page on his website with the title: Hot Water Service Installation in Doncaster.
Try to include these words ” near me/you or near Doncaster [city]” in the body of the web page as naturally as possible.
Provide plenty of information about this specific service you offer. Use all the keywords sprinkled throughout the content.
Showcase jobs you have completed.
Potential customers want to see your work – so show them on Google.
Use images and even better embed videos about your service.
Using your smartphone is perfectly fine. Just make sure ALWAYS IN LANDSCAPE.
Create a post on your Google Business Profile and link this post to your website “Service + Area” page.
Need help creating “Service + Area” pages on your website and Google Business Profile?
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Frequently Asked Questions
Why is it important to have an optimized GBP?
How can reviews impact my Google Business Profile?
What factors affect my ranking in Google Maps?
What are the key steps to optimizing my Google Business Profile?
How do I claim and verify my Google Business Profile?
What is a Google Business Profile (GBP)?
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Owner of Pinpoint Local
Alison Evans, owner of Pinpoint Local, has over 10 years’ experience in digital marketing and 25+ years as a business owner in Melbourne’s eastern suburbs. Passionate about supporting local SMEs, Alison understands the daily challenges business owners face and emphasises the importance of making marketing a top priority.