Google Business Profile Gemini Integration: What Local Businesses Need to Know

Before using AI to make more changes, check the information you already have online.

Start with the essentials:

Business name: Use the correct real-world business name consistently.

Address: Make sure your current address appears correctly wherever appropriate.

Phone number: Remove or update old phone numbers.

Opening hours: Your website and Google Business Profile should not give customers conflicting information.

Services: Important services listed on your profile should also be supported by relevant website content.

Locations: Clearly explain where you operate without creating contradictory location information.

Business descriptions: Make sure descriptions accurately represent what the business actually does.

This becomes especially important after a business changes its name, location, phone number or services.

Old directories, social profiles and website pages can continue displaying outdated information long after the business has changed.

Rather than updating Google Business Profile and assuming the job is finished, treat a major business change as a wider local SEO project.

Update your main digital properties and create fresh information that clearly explains the change where appropriate.

For example, a business changing its name could publish an update explaining that from a particular date, the business will operate under its new name. The transcript describes using this approach across multiple platforms to reinforce a client’s current business information.