PINPOINT LOCAL

New GBP Feature - What's Happening!

In this episode, we dive into the latest Google Business Profile updates and what they mean for local businesses trying to stay visible in an increasingly AI-driven search landscape. Local marketing strategist Alison Evans of Pinpoint Local is joined by SEO expert Jose Chavez of Ready to Rank as they break down what’s new, what’s changed, and why these updates matter now more than ever.
 
Alison and Jose walk through how Google is evolving GBP to support AI-powered search, maps, and recommendations. From new features and interface changes to shifts in how Google interprets business data, reviews, and engagement signals, they explain how these updates influence which businesses get surfaced, and which quietly disappear.
 
You’ll learn how the new GBP features impact trust, relevance, and authority at the local level, where businesses are making critical mistakes, and how to adapt your optimization strategy to align with how Google’s systems now evaluate local entities. They also share practical guidance on keeping your profile accurate, competitive, and resilient as automation continues to reshape local search.
 
Whether you’re managing a single location or multiple listings, this episode will help you understand what’s really happening behind the scenes of Google Business Profile, and how to position your business to benefit from these changes in 2026 and beyond.
 
I hope you find it insightful, and I’m always interested in hearing your thoughts.

Read More About the Benefits of Local SEO for Small Businesses in Melbourne

Local SEO Melbourne

Establishing a Strong Online Foundation for Your Local Business

Build a strong online foundation with Google Business Profile, reviews, and local SEO to grow your Melbourne business.

Local SEO Melbourne

Great Tip To Rank Your Best 5-star Reviews

Encourage customers to like your best 5-star reviews! Boost engagement signals and help your Melbourne business rank higher on Google.

Local SEO Melbourne

Google Positive & Negative Reviews Management

Manage Google reviews like a pro – respond to negatives, showcase positives, and boost your Melbourne business’s local SEO ranking.

Local SEO Melbourne

This Xmas Make Your Business Discoverable Online

Make your Melbourne business discoverable this Christmas! Update your GBP with hours, services & offers to attract more shoppers.

Local SEO Melbourne

Local Internet Marketing for Restaurants: Driving Targeted Traffic

Drive more diners with Melbourne restaurant SEO—optimize GBP, use local keywords, and boost traffic through smart marketing.

Local SEO Melbourne

Engaging with Google Review Feedback: The Personal Touch

Engage with Google Reviews to boost local SEO, build trust, and show your Melbourne business’s personality online.

Get Your Free GBP Video Audit Now - Use the Form Below

FREE Google Business Profile Audit