In this episode, we explore how Google Business Profile (GBP) practitioner listings are transforming the way healthcare and professional service providers connect with clients online. As patients and clients increasingly turn to Google to find trusted practitioners, having an accurate, engaging, and optimized listing is no longer optional—it’s essential for building credibility and attracting new business.

Local SEO expert Alison Evans breaks down how practitioners can leverage their GBP listing to stand out, highlight their specialties, and communicate the value of their services. She explains what elements of a listing matter most, from service descriptions to reviews, photos, and regular updates, and why many professionals are missing key opportunities to engage potential clients.

Alison Evans walks us through strategies for optimizing your GBP listing, encouraging authentic client reviews, and maintaining consistent, relevant updates to boost visibility in local search results. You’ll also learn how to measure the effectiveness of your listing and ensure it continues to drive appointments, trust, and long-term client relationships.

Whether you’re a solo practitioner or managing multiple locations, this episode will help you make your Google Business Profile work harder—ensuring your practice stands out, builds trust, and thrives in 2026 and beyond.

I hope you find it insightful, and I’m always interested in hearing your thoughts.