In this episode, we explore how Google Business Profile (GBP) services can help businesses showcase what they offer and connect more effectively with local customers. As consumer expectations evolve, simply listing your business isn’t enough—highlighting specific services directly on your GBP can make it easier for potential customers to find, understand, and choose your business.

Local SEO expert Alison Evans breaks down how businesses can use the GBP services feature to clearly present offerings, differentiate themselves from competitors, and attract the right audience. She explains which service types perform best, how to structure descriptions for maximum visibility, and why many businesses are missing out on key opportunities to convert searches into real-world actions.

Alison Evans walks us through practical strategies for creating accurate, engaging service listings, optimizing them for local search, and keeping them up to date as your business evolves. You’ll also learn how GBP services can build credibility, boost customer trust, and drive more calls, bookings, and visits.

Whether you’re a small business owner or managing multiple locations, this episode will help you leverage GBP services—ensuring your business stands out, stays relevant, and thrives in 2026 and beyond.

I hope you find it insightful, and I’m always interested in hearing your thoughts.