PINPOINT LOCAL

Why You Need to Invest in Your Google Business Profile

What do you do when you need to find a
local service?

Let me guess… you google it !

This exact thought process applies for all those people looking to find your business.

Google is the easiest way for customers to find your service or products.

Everyone uses the largest search engine in the world to find what they are looking for.

In fact, 46% of all Google searches are local.

google business profile to rank high in google

Which means if anyone is searching for your local industry, your business needs to show on Google.

Google Business Profile has become the leader in Local Business Directories.

Google Business Profile is very much like the digital Yellow Pages.

Still not quite convinced?

Here are 5 more reasons why your business needs a great Google Business Profile :

1. Appear in Google Maps Searches – Most consumers will decide to consider your business depending on its locality.

2. Increase Engagement – In one tap or click a customer can book, call or visit your website.

3. Increase Traffic & Sales – Google found that 70% more likely to attract location visits and 50% are more likely to make a purchase.

4. Stand out from your competitors – Providing a snapshot of your business will set you apart from the crowd.

5. Your star rating boosts your credibility – Allow your customers to leave reviews for your business and allow potential customers to review them.

If you are not already a Pinpoint Local customer, are you ready to invest more into your Google Business Profile and boost your business?

Ready to see your business grow?
Click the button below.

Or scan the QR code today to unlock
your FREE Google Business Profile Video Audit.

Frequently Asked Questions

Why is it important to have an optimized GBP?

An optimized GBP improves your chances of appearing in Google’s local map pack, which receives about 80% of local search clicks, thereby increasing your local visibility and customer engagement.

How can reviews impact my Google Business Profile?

Reviews are a major ranking factor. Encouraging satisfied customers to leave positive reviews and responding thoughtfully to feedback can significantly influence your profile’s visibility and appeal to potential customers.  

What factors affect my ranking in Google Maps?

Ranking factors include relevance, proximity, prominence, and user signals. Ensuring your business information aligns with search intent, using location-specific keywords, maintaining an active online presence, and generating positive user engagement are crucial.

What are the key steps to optimizing my Google Business Profile?

Key steps include selecting the right business category, crafting a compelling business description, specifying service areas, uploading high-quality images, detailing products and services, responding to reviews, and regularly posting updates.

How do I claim and verify my Google Business Profile?

To claim your GBP, go to google.com/business, follow the steps to claim or set up your profile, and complete the verification process by providing accurate business details and evidence.  

What is a Google Business Profile (GBP)?

A Google Business Profile (formerly Google My Business) is a free tool that allows businesses to manage their online presence across Google, including Search and Maps.  

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