In this episode, we explore how Google’s new AI-driven search is transforming local SEO and reshaping the way businesses are discovered online. As search algorithms and consumer behavior evolve, the definition of “local visibility” is shifting—it’s no longer just about ranking in search results, but about appearing where it matters and connecting meaningfully with potential customers.

Local SEO expert Alison Evans breaks down how businesses can optimise their online presence for AI-powered search, from Google Business Profile enhancements to leveraging rich snippets, Maps features, and AI-driven tools. She explains which strategies are gaining traction, which are becoming less effective, and why many businesses are missing critical opportunities to attract local customers.

Alison walks us through how companies can evaluate search intent, differentiate themselves in competitive markets, and align their SEO efforts with the rapidly changing digital landscape. You’ll also learn practical strategies for improving local search rankings, enhancing online visibility, and converting traffic into measurable business growth.

Whether you’re a small business owner, marketer, or agency managing multiple locations, this episode will help you navigate the future of local search—ensuring your business stays visible, competitive, and positioned for success in 2026 and beyond.

I hope you find it insightful, and I’m always interested in hearing your thoughts.