In this episode, we explore the growing question circulating in the Local SEO world: Did Google just kill the Map Pack? As Google continues accelerating its shift toward AI-driven search experiences, the way local businesses appear in search results is evolving rapidly. With increasing AI summaries, changing layouts, and new ways Google surfaces local businesses, the traditional Map Pack visibility many businesses relied on may be entering a new phase.

Local SEO expert Alison Evans joins us to unpack what’s actually happening inside Google’s local search results. From the rise of AI-generated answers and alternative local result displays to subtle changes in how Google Business Profiles are being surfaced, we break down what early signals marketers are seeing and what they could mean for local visibility moving forward.

Alison explains whether the Map Pack is truly losing its dominance or simply evolving as Google integrates AI into search. We also explore how businesses can adapt their strategies — including strengthening Google Business Profile optimization, building stronger reputation signals, improving local authority, and diversifying visibility beyond traditional Map Pack rankings.

Whether you’re a local business owner, digital marketer, or agency professional, this episode provides timely insights into the future of local search and how to stay competitive as Google continues reshaping the search experience.

I hope you find it insightful, and I’m always interested in hearing your thoughts.