In this episode, we dive into how AI is reshaping local search and what it means for businesses that rely on Google to be found. As search engines shift toward AI-powered results, recommendations, and overviews, local visibility is no longer just about rankings — it’s about how clearly your business is understood as a trusted local entity.

Local marketing strategist Alison Evans of Pinpoint Local breaks down how Google AI, AI Overviews, and emerging AI search experiences interpret Google Business Profiles, website content, reviews, video, and local mentions. She explains what signals matter most now, what’s quietly losing impact, and why many local businesses are becoming invisible without realising it.

Alison walks through how AI systems evaluate trust, relevance, and authority at the local level, where businesses are making critical mistakes with their profiles and content, and how to adapt your Local SEO strategy to align with how AI actually processes business data. You’ll also learn practical ways to strengthen your Google Business Profile, improve AI visibility across suburbs and service areas, and build long-term resilience as automation accelerates.

Whether you’re managing a single location or multiple listings, this episode will help you understand what’s really happening behind the scenes of AI-driven local search — and how to position your business to be recognised, recommended, and trusted in 2026 and beyond.

I hope you find it insightful, and I’m always interested in hearing your thoughts.